Anime, Otakuism and the Rantings And Ravings of Japanese Popular Culture
There was a Kinokuniya 20% sales for members, so I decided to pop by and grab some reading materials.
I wanted to get the latest Dragon Magazine, but unfortunately, Kinokuniya doesn’t stock it. The other unfortunate thing is that the latest issue of Dragon Age doesn’t contain a new FMP Sigma chapter, so I decided to pass on it. Instead, I purchased a copy of Dengeki Bunko, since there are some nice goodies included with it.
I’ve taken up Personal Selling as an elective module, and we viewed a brief video clip regarding consumerism today. Despite the points being expressed in simple layman terms, I felt that it was something worth thinking about. As such, I’ve decided to come up with a writeup on consumerism of a group that we all know of. Otakus and anime fans.
I intend to cover on the merchandise aspect, since that’s the thing that drains the most *ka-ching* out of our poor wallets.
In order for the various companies to come up with cash milking merchandise, there’s a need to first understand the otakus behaviour. They have to realise the main source of influence as to why Otakus purchase anime merchandise. There are supposedly 5 main levels of needs that are involved in consumerism. Physiological, Safety, Social, Esteem and Self-actualisation.
DVD sales of Evangelion 1.01 began the day before the official date, on 24th April. It seems that the only thing everyone is looking out for are the cells that come with the DVD package. A thread to compile all the various cells has began on a certain Japanese forum.
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