I’ve taken up Personal Selling as an elective module, and we viewed a brief video clip regarding consumerism today. Despite the points being expressed in simple layman terms, I felt that it was something worth thinking about. As such, I’ve decided to come up with a writeup on consumerism of a group that we all know of. Otakus and anime fans.
I intend to cover on the merchandise aspect, since that’s the thing that drains the most *ka-ching* out of our poor wallets.
In order for the various companies to come up with cash milking merchandise, there’s a need to first understand the otakus behaviour. They have to realise the main source of influence as to why Otakus purchase anime merchandise. There are supposedly 5 main levels of needs that are involved in consumerism. Physiological, Safety, Social, Esteem and Self-actualisation.
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